The future needs rights, not replicas.

AI should give performers and creators more control over their work, not less.

01
Permission first
A person's identity enters production through an informed agreement.
02
A defined use
The licence states where, how and for how long a digital performance may appear.
03
Human approval
The person or rights holder can review how the identity is used before release.
04
Clear attribution
Audiences can tell what is original, licensed and synthetically produced.
05
Shared value
When an identity creates value, the person behind it participates in that value.
06
A traceable record
Consent, permitted use and production history stay attached to the work.

Put these principles into production.

We want to work with rights holders, talent representatives and production partners who take permission seriously.